Dogwood® Densified Hardwood Flooring
Love Your Floor As Much as Your Dog™ with innovative, virtually pet proof flooring!
Learn MoreDesigned for Sustainability
Nature inspires every detail of Ingenious Plank, from its surface to its core. It’s a sustainable flooring solution designed for ultimate durability, exceptional dent resistance, and complete waterproof protection.
Explore The CollectionEmbrace the Gentle Touch of Engineered Stone Flooring
Experience Comfortstone™. We’ve combined durable engineered stone construction with designs influenced by nature to create a floor that offers a perfect balance of beauty, comfort, durability, and low maintenance.
Explore The CollectionVisualize Flooring Options in Your Home
Our flooring visualizer is easy to use. Just upload a photo from your phone to the Bruce Room Designer to instantly envision our range of hardwood and engineered hardwood flooring colors and finishes in your space. Try it today!
Visualize ItEnjoy the Time-Honored Tradition of Solid Hardwood Flooring
America is built on Bruce hardwood floors, a staple for 140 years. Our solid hardwood flooring is available in over 200 styles with traditional, distressed, and hand-scraped finishes. We craft our hardwoods from popular domestic species, including hickory, maple, and oak. Many come with lifetime warranties.
Explore Solid HardwoodEngineered Hardwood Flooring Offers Flexible Installation
Engineered hardwoods let you install wood flooring where solid hardwoods have concerns. They deliver water-resistant performance, making them excellent for basements and kitchens where moisture can be a concern. Plus, you can install engineered wood as a floating floor for maximum flexibility.
Explore Engineered HardwoodsWood-Look Flooring Options
As a pioneer of hardwood flooring, Bruce® now offers wood-look LVT. So you can enjoy the beauty of hardwood flooring with added scratch resistance and waterproof performance. You can choose from LVT and rigid core vinyl flooring with the same great looks as hardwood. And you can install it anywhere in your home with confidence, even bathrooms.
Explore LVT FlooringGet Valuable Insights on Hardwood Flooring
Is Wood Flooring Good in Kitchens?
You have lots of flooring options — vinyl, luxury vinyl, laminate, stone, tile, and concrete. So, why choose solid wood flooring?
Dive into Waterproof Wood Flooring
The most significant advantage of waterproof wood flooring is that you can finally use hardwood in places never possible. That means spaces like bathrooms, laundry rooms, basements, and sometimes kitchens.
Types of Wood Flooring
If you’re a homeowner looking to update your flooring, knowing all the various types of hardwood flooring is worthwhile. Each has pros and cons, depending on where and how you want to use the flooring.